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Digital Marketing Manager

Requisition Number 19-3430 Job Location Brentwood, Tennessee

WHO IS PREMISE HEALTH? At Premise Health, we strive to deliver purpose-driven career experiences in a culture-centric work environment. As the industry leader in healthcare access services, we ensure that employees at the nation's best companies get, stay, and be well. In a changing healthcare environment, we know there's a better way for organizations to help their people live healthier lives by delivering the right care at the right time, right where they work. By shifting the conversation from cost to return and from treatment to prevention, we are committed to help people, their families, and the organizations they work for be at their best.

WHAT WE ARE LOOKING FOR Our rapidly growing marketing department is seeking a creative, results-oriented, go-getter who is passionate about digital media to join our team. The right person loves the web, geeks out over new technologies, and is hungry to expand upon a strong digital footprint to drive business initiatives. You are highly skilled in all facets of the digital marketing continuum including inbound marketing, SEO, PPC, social media, email marketing, lead generation, funnel management, content creation, conversion optimization through A/B testing, and analytics and reporting. You are eager to work with a team to build complex and effective B2B marketing campaigns, and you thrive on constantly learning new things. Our ideal candidate has extensive knowledge in digital demand generation campaigns, is well-versed in content management platforms, and is comfortable troubleshooting or editing HTML and CSS; experience executing inbound marketing methodologies is a must! 

WHAT YOU’LL DO HERE

  • Inbound Marketing
    • Plan online lead generation strategies and campaigns that align with business priorities
    • Optimize marketing automation and lead nurturing processes through landing pages, paid media campaigns, social channels, and email
    • Establish closed-loop analytics with sales team to understand how inbound marketing activities turns visitors into leads
  • Search Engine Optimization (SEO)
    • Identify and analyze SEO trends/insights
    • Oversee keyword research including discovery and expansion of keyword opportunities
    • Optimize copy on landing pages and in blog posts adhering to SEO best practices
    • Implement content strategy for organic SEO success
  • Paid Media Advertising (SEM / PPC)
      • Manage paid advertising budget
      • Supervise execution of campaigns including approval of ad copy, bidding strategy, and competitive opportunities
  • Identify trends and insights, and optimize spend and approach based on those insights
  • Corporate Website
    • Own all functions of website operation including functionality, updates, and maintenance
    • Work with Communications Manager to identify blog topics that align with keyword strategy
    • Serve as liaison to external developer for technical enhancements, change requests, and new functionality
  • Analytics and Reporting
    • Track, record, and prepare monthly campaign performance data and analytics reports for senior leadership
    • Measure and report performance of all digital marketing campaigns and assess against ROI and KPI goals
  • Technology
    • Own all digital marketing tools for creating, tracking, measuring, and reporting such as Hubspot, Salesforce, and SEMRush
    • Ensure all digital marketing activities are trackable and measurable
  • Leadership
    • Ignite productivity of digital marketing team through coaching, mentoring, and professional development
    • Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate

WHAT YOU’LL NEED

  • Track record of building scalable digital marketing campaigns and executing strategies with passion, precision, and excellence
  • Deep understanding of SEO/SEM, keyword research, and key performance metrics
  • Experience in directing in-house digital team
  • Ability to working in conjunction with content marketers, creative team, and brand managers
  • Enjoy working closely with a collaborative team and multiple disparate stakeholders
  • Excellent writing, communication, and strategic thinking skills
  • Ability to convey passion, enthusiasm, focus, creativity, humor, and a positive outlook
  • 5+ years of digital marketing experience
  • Bachelor’s degree in marketing, business, or related field

VALUED, BUT NOT REQUIRED

  • B2B healthcare experience

WHAT WE HAVE TO OFFER We want our team members to be healthy both inside and outside of work. We know that we can only help people get, stay, and be well if we do the same for ourselves. To this end, we offer competitive benefits packages including medical, dental, vision, life insurance, 401(k), and paid holidays and vacation time. Perks include an onsite gym, onsite healthcare including physician and massage services, well-being programs, and a fun company culture. We are an equal opportunity employer of nice people and value inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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